Name: Vanguard Solutions
Address: PO Box 789, Station Main, Moncton, NB, E1C 8N6, Canada
Telephone: +1-506-803-9284

Audience / Desired Action
Who is your target audience, or what is the focus of the site?
Are you talking to investors, clientele or the general public? Is the site for information gathering, disseminating information, advertising or selling?
When people visit your site, what do they want?
Are they looking for information about a topic. Information about your products, services or organization. To be entertained. To comparison-shop or to buy a product. To connect with others of similar interests.
Where is your target market located primarily?
Would you like to expand the geographical area of your sales?
Describe a typical site visitor.
How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
What is the primary “action” the site visitor should take when coming to your site?
Do you want them to make a purchase, become a member, search for information? Alternatively, what is the most important thing that you want a viewer/user of your site to come away with?
What are the key reasons why the target audience chooses your company’s products and/or services?
For example: cost, service, value, quality, etc.
Who is your competition?
Who is also eating into your market share? Please list URLs of your competition’s websites if available.
What is your competition doing right or wrong?
Website, marketing campaigns, advertising pieces, etc.
How many people do you foresee accessing your site on a daily, weekly, or monthly basis?
What are your goals for the site? / What would you like to achieve?
How will you know that your website is accomplishing what you require of it?

Perception
Use a few adjectives to describe how your site visitor should perceive the new site.
Examples include: traditional, contemporary, conservative, cutting edge, formal, casual, serious, friendly, corporate, personal, expensive, affordable, prestigious, fun, forward thinking, innovative, etc.
How is your company currently perceived offline?
Do you want to carry the same kind of message through your website? How is the online experience going to differ if at all?
How does your company differentiate itself from competitors?
Do you think your current audience differentiates you from your competition? Please list competitor URLs.
List the URLs of any sites you find compelling.
Please list three to five websites (can be any website, not just sites pertaining to your products or services) which contain elements you particularly like and include any other information you would like us to know about. Say a little bit about why you like the sites. Are they easy to navigate/logical? Is the content well written? Is the “look & feel” visually appealing?
What have you seen that you dislike?
Again please list any web sites which contain elements you particularly disliked, with explanations why.

Content
How many languages will the site’s content be in?
Will you require a shopping cart?
Are you selling products? Will this be an e-commerce site?
Will you require forms?
Will you need a database to manage submissions?
What on-line resources do you want to provide for your clients?
Will you have files (e.g., Technical documents, credit applications, quote forms, Adobe Acrobat PDFs, maps, photos, text files, etc.) that need to be downloaded? Do you require multimedia (sound, movies, moving graphics)?
Will the website need a secure area for clients, employees, suppliers, etc.?
Do you need to restrict access to some content on your site?
What is the source for the content of the website?
Who is responsible for approval, and has the content been audited? Will you be creating content in-house or using an outside provider? Do you need help in developing, writing and/or editing the content for your web site?
What is the basic structure of the content, and how is it organized?
Describe visual elements or content that should be utilized from your marketing materials.
For example: logo, color scheme, imagery, naming conventions, etc.
Please list all sections you would like included in your site.
Please list all sections you would like included in your site, with as much detail as you can and as accurately as possible. (If you have a rough site map or outline created you can upload it below.)
Upload proposed site map or outline.
Acceptable file formats include: pdf, doc, docx, xls, xlsx, pot, pots, jpg, gif, png, svg.

Accepted file types: pdf, doc, docx, xls, xlsx, pot, pots, jpg, gif, png, svg, Max. file size: 32 MB.

Technology
Are there specific target platforms or browsers?
Will your end users be predominately using a specific configuration, such as a corporate Intranet, or a specific technology, such as a certain tablet and browser?
Are there specific technologies (Flash, Java, etc.) that you would like to use in the site?
If so, how will they enhance the user experience? Please describe in detail.
Will you need specific external database integration?
Please describe it in detail, including specific information regarding existing programs and software.
Will you have a need for secured transactions (e-commerce, SSL certificates)?
Will you be integrating the site with a Facebook app, merchant account or PayPal?
Will you require other specific programming needs?
Such as personalization or search capability? Please describe in detail.

Marketing / Updating
How will most people find out about your website?
What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods will be put in place to distribute the URL on and offline (brochures, catalogs, white papers, stationery, etc.)?
Briefly, what are your short-term marketing plans (specifically, for the site launch and the 6 to 12 months following launch)?
Who will be in charge of maintaining the site?
Do you have someone who knows HTML and understands FTP protocols that can do the technical updates and backups?
Do you have people that will create new content (i.e., write new articles, take new photos) to keep the site fresh?
Regularly updating the content of your site gives visitors a reason to return.

Project Details
What is the name of your organization?
Who are the primary contacts from your organization, and who has final approval on the project?
Please list names, titles, email addresses, and phone numbers.
What is your intended launch date for the new site?
Are there any outside considerations that might affect the schedule (for example, PR launch, trade show, annual report)?
Do you have a specific budget range already established for this project?
Can this project be divided into phases to accommodate budget and timing constraints?
What is the current, or intended, domain name (URL )?
Please list all the current, or intended, domain names (URLs) that will be associated with this site and identify any that have not been registered as of yet.

If you have not registered a domain name please consult with us before doing so, as we may be able to provide strategic insight and suggestions.
Who will host the website and what is the name of the web hosting package?
Name of the company that hosts your web site, web hosting package or list the services and features that your subscribed to.

If you have not arranged for web hosting yet, please consult with us before doing so to make sure that the hosting package meets your website’s technical requirements.

Additional Notes / Comments
Is there anything else that would be beneficial for us to know?
Other supporting material.
Acceptable file formats include: pdf, doc, docx, xls, xlsx, pot, pots, jpg, gif, png, svg.

Accepted file types: pdf, doc, docx, xls, xlsx, pot, pots, jpg, gif, png, svg, Max. file size: 32 MB.

Contact Information

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Webite Design Questionnaire

Website Design Questionnaire

Step 1 of 8 – Audience / Desired Action

Audience / Desired Action

Perception

Content

Technology

Marketing / Updating

Project Details

Additional Notes / Comments

Contact Information

Services