Why You Need a Website
Even if you’re not planning on selling online, a well-crafted website is essential for any business. In fact, if you have a business, you should have a website! Why, you ask? It’s where your customers are — on the Internet — not to mention your competition.
The point is that you should at the very least have a presence on the web so that customers, potential employees, suppliers and other business partners can quickly and easily find out more about your business and the products or services you have to offer.
If you don’t have a website, you’re losing business to other companies that do.
Most consumers now search for information online before making a purchase at a brick-and-mortar store. The simple fact is that when they do their search, and your products or services are not in the search results, your competition is featured in the search results and you don't get a chance to offer your selling points. If you don’t have a website, you’re losing business to other companies that do.
The Most Cost-effective Means of Advertising
One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big players. A business does not have to have a big marketing budget to let customers know that they exist or to get advertising in front of customers who are ready to buy.
By measuring the results of your advertising, you can gauge how effective ads, promotions or entire campaigns are…
Compared with attracting new customers through advertising or conventional marketing, websites are amazingly low-cost. An added bonus is that it’s also easier to measure the results of the Internet-based advertising. By measuring the results of your advertising, you can gage how effective ads, promotions or entire campaigns are and change them when you are not getting the results you want.
Gone are the days of the feeling “I know that half my advertising budget is wasted. I just don’t know which half.” By measuring web traffic, click through rates (CTR) and how visitors get to and navigate through your website, you can gauge how cost-effective your current advertising materials are. Spend your marketing budget more effectively, generate leads or sales and decrease your overall customer acquisition cost.
A well designed, developed and managed website is an effective marketing tool that will help your business with many tasks, such as strengthening your company’s corporate identity, processing orders, dealing with client feedback, delivering product and service information, and much more.
Kick Start Your Business Online
Vanguard Solutions has a selection of web design options that give you a cost-effective entry point for getting your business online. All websites are set up to measure web traffic which will allow you to gage where visitors come from and where they go on your website.
Contact Vanguard Solutions today to see how we can help you market your business.
Update your online presence
Have a website that is not meeting your current business requirements? Request a free consultation and we can access your current needs and provide you with a quote for updating or redesigning your website.