van·guard
noun
- a group of people leading the way in new developments or ideas.
“the experimental spirit of the modernist vanguard”- a position at the forefront of new developments or ideas.
“the prototype was in the vanguard of technical development”
synonyms:- forefront
- advance guard
- spearhead
- pioneers
- front line
- trailblazers
- leaders
- cutting edge
- innovators
- trendsetters
- avant-garde
antonyms:- rear
- followers
- a position at the forefront of new developments or ideas.
- the foremost part of an advancing army or naval force.
Origin
late Middle English (denoting the foremost part of an army): shortening of Old French avan(t)garde, from avant ‘before’ + garde ‘guard.’
Your Strategic Marketing Partner
In the fast-paced world of digital marketing, small businesses need more than just a service provider—they need a partner who understands their unique challenges and goals. That’s where Vanguard Solutions comes in. Since 2009, we’ve been helping businesses like yours grow their bottom line with engaging, results-driven advertising and marketing. Our multidisciplinary agency specializes in both print and digital media, delivering effective graphic design and strategic marketing solutions that make a real impact.
Who We Are
Vanguard Solutions is not just another digital marketing agency. We’re a team of creative thinkers, strategic planners, and dedicated professionals committed to helping your business succeed. Based in Moncton, New Brunswick, we serve clients across North America and Europe, with a special focus on the Canadian Maritimes. Our central location allows us to connect deeply with local communities while bringing global insights to our strategies.
Our Mission
Our mission is simple: to empower small businesses with the tools and strategies they need to prosper in a competitive digital landscape. We believe that effective marketing starts with understanding your business, your goals, and your customers. From there, we craft personalized strategies that deliver measurable results.
What We Do
We empower businesses with the tools to prosper. Whether it is the printed page, a trade show banner, a website, or setting up a customer relationship management system to manage your sales pipeline and email automation,
we offer a comprehensive suite of services designed to engage and convert your prospects into clients. Here’s how we can help:
Digital Marketing
In today’s digital world, having a robust online presence is crucial. Our digital marketing services include:
- Search Engine Optimization (SEO): We improve your website’s visibility on search engines, driving organic traffic and increasing your reach.
- Search Engine Marketing (SEM): Our targeted ad campaigns ensure you get noticed by the right audience at the right time.
- Social Media Marketing: We create and manage engaging social media campaigns that build your brand and foster customer loyalty.
- Website Design & Development: Our team designs user-friendly, aesthetically pleasing websites that provide a seamless experience for your visitors.
- Website Maintenance: We ensure your website runs smoothly and stays up-to-date with the latest technologies and trends.
Advertising
Effective advertising is about more than just getting your name out there—it’s about creating campaigns that resonate with your audience and drive action. Our advertising services include:
- Digital Advertising: From Google Ads to social media ads, we create targeted campaigns that maximize your ROI.
- Print Advertising: We design compelling print ads that capture attention and drive results, whether for newspapers, magazines, or direct mail.
- Brand Identity: We develop logos, color schemes, and brand guidelines that reflect your business’s unique personality and values.
- Marketing Materials: From brochures and flyers to trade show banners and packaging, we create materials that make a lasting impression.
Graphic Design
Great design is at the heart of effective communication. Our graphic design services include:
Online Listings Management
Ensuring your business information is accurate and consistent across all platforms is crucial. Our online listings management service:
- Manages Your Business Listings: We keep your business information up-to-date on directories like Google My Business, Yelp, and more.
- Enhances Your Local SEO: Accurate listings improve your local search rankings and help customers find you easily.
Online Reputation Management
Your reputation based on online reviews can make or break your business. Our reputation online management services help you maintain a positive image:
- Review Monitoring and Response: We monitor customer reviews across platforms and help you respond appropriately.
- Crisis Management: In case of negative feedback, we assist in handling the situation professionally to mitigate any potential damage.
Customer Relationship Management (CRM) Set Up
Our Marketing Centre is a comprehensive Customer Relationship Management (CRM) platform designed to streamline your marketing efforts. Features that can be set up include:
- Marketing Automation: Create and automate marketing campaigns across various email, SMS, and voicemail drop channels — with customizable templates, sequencing, and scheduling options.
- Booking Calendars: Set up automated appointment scheduling and reminders, allowing prospects and clients to book appointments directly from the platform.
- Social Media Posting: Compose, schedule and post your content to social media platforms. Manage the approval process by sending for approval before scheduling a post. Access pre-built templates to help jump-start your design.
- Analytics and Reporting: Track real-time campaign performance, lead sources and other key metrics.
- Review Management: Monitor and manage customer reviews to maintain a positive online reputation.
- Listing Management: Ensure your business information is accurate and consistent across all platforms.
Our Approach: Diagnostic and Personalized
At Vanguard Solutions, we take a diagnostic approach to understand your business’s unique needs. We start by analyzing your online presence from the perspective of the customer journey.
The customer journey, or shopper journey, refers to the path of interactions an individual has with your brand, product and/or services. It describes both direct interactions such as viewing your website, and indirect interactions such as seeing online reviews.
Six Key Performance Indicators
When reviewing your business’s online presence we look at six key online performance indicators:
- Advertising: Are your ads reaching the right audience and driving results?
- Listings: Is your business information accurate and consistent across all platforms?
- Reputation: What are customers saying about your business online?
- Social Media: Are your social media efforts engaging and effective?
- Website: Does your website provide a seamless and enjoyable user experience?
- SEO: How well is your website performing in search engine rankings?
By examining these areas, we identify strengths and opportunities for improvement. We then work with you to refine and enhance each aspect, ensuring a cohesive and effective marketing strategy.
Your Strategic Advantage
Think of Vanguard Solutions as your secret advantage. We don’t just produce marketing materials—we help develop strategies that build on your marketing goals and create compelling campaigns that communicate the value of your brand and its products or services.
Effective By Design
At the core of our service is the discipline of communication design. We use creative problem-solving to craft materials that resonate with your target audience. Our design process distills the purpose, position, and vision of your message, ensuring that it communicates clearly and inspires action. Effective design is more than just aesthetics—it’s about delivering your message in a way that engages and converts your audience.
Vanguard Solutions employs professionals who have achieved CDP™ certification. Professionals who have been certified to a national standard by Canada’s national association for design professionals, Design Professionals of Canada. This standard includes a high degree of competence within their area of proficiency, compliance to a professional conduct code of ethics and a commitment to sustainable practice.
CGD Certification assures those seeking design and marketing services that the provider has met a rigorous and professional standard of services.
Why Choose Vanguard Solutions?
Partnering with Vanguard Solutions means gaining a dedicated team that’s invested in your success. Here’s why we stand out:
- Experience and Expertise: With over a decade of experience, we have a proven track record of delivering results.
- Comprehensive Services: From digital marketing to graphic design, we offer a full range of services to meet all your marketing needs.
- Personalized Approach: We take the time to understand your business and tailor our strategies to your unique needs.
- Certified Professionals: Our team includes professionals certified by the Design Professionals of Canada, ensuring the highest standards of service.
- Customer-Focused: Your success is our success. We’re committed to helping you achieve your goals and grow your business.
Let’s Start Your Success Story
Whether you’re a business owner in a small town or a growing enterprise in the big city, Vanguard Solutions is here to help you navigate the digital landscape. Our team of experts is dedicated to providing personalized, results-driven marketing solutions that help you achieve your goals.
Ready to take your business to the next level? Contact Vanguard Solutions today and let’s start crafting your success story together. We’re excited to partner with you and help your business thrive in today’s competitive market.
Contact Us
Reach out to us for a consultation and discover how Vanguard Solutions can transform your marketing efforts. Let’s work together to create a strategy that drives growth and success for your business.