These are the words that will cause a consumer to open the book or, if they’re online, to read a bit of the preview. The first line of your back cover copy is just like the cover and the first line of your book in that it has to hook your readers.
The rest of the blurb should be 90-170 words. These words are critical because they must draw people in.
Trust Badges are stickers or emblems declaring awards the book has won, a bestseller status, or a large number of copies in print.
General description for book cover design purposes
