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keyword Print

  • Internet marketing, SEO, SEM
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A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many websites offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered.


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advertising network A service where ads are bought centrally through one company and displayed on multiple websites... search engine algorithm The technology that a search engine uses to deliver results to a query. Search engines utilize... anchor text The clickable text part of a hyperlink. The text usually gives visitors or search engines... content network A group of websites that agree to show ads on their site, served by an ad network, in exchange... click through rate (CTR) The rate (expressed in a percentage) at which users click on an ad. This is calculated by...
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