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search engine algorithm Print

  • Internet marketing, SEM
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The technology that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or keyword-targeted search ads.


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advertising network A service where ads are bought centrally through one company and displayed on multiple websites... anchor text The clickable text part of a hyperlink. The text usually gives visitors or search engines... content network A group of websites that agree to show ads on their site, served by an ad network, in exchange... click through rate (CTR) The rate (expressed in a percentage) at which users click on an ad. This is calculated by... contextual advertising Advertising that is targeted to a Web page based on the page's content, keywords, or category....
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