Get a personalized report that reviews and compares your business‘ online presence to others in your industry. Get insights into your business’ online marketing performance to see what is working and what is not.
See How Your Business is Perceived
There are many factors that contribute to your online presence and how it is perceived by your customers and search engines. Our Digital Marketing Report Card shows you where your business ranks online across six key performance categories.
Your business overall score indicates how well your marketing is performing in comparison to your competitors or other businesses in the same industry. There’s no pass / fail here — a business should strive to be as close to 100% as possible. Whether your business scores an A or an F, there’s plenty of work to be done!
Can customers find your business?
Businesses need accurate listings across many business directories to ensure consumers can find them online. Businesses should be found with accurate information, whether it be online, offline, on mobile sources, voice search, or GPS sources. When a customer is searching for a need they want met, they go to a search engine. If your business is not visible online, or is only visible on a few listing sites, the chances of that customer finding your business are slim.
The Digital Marketing Report Card collects data from over 70 directories to show you:
- Number of listings for your business
- Accuracy, or inaccuracy, of your business listings
- Missing business listing sites
There are hundreds of listings sites and managing them all is a difficult task. This part of the report will tell you about the accuracy of your business listing, as well as those that need to be corrected.
Do consumers trust your business?
People talk about your business online. This means that as a business owner you need to keep track of your online reputation. And yes, your business needs to respond to every review you get.
By responding to online reviews, you are thanking and acknowledging your customers for their feedback, just as you would in person if they were at your business. A response to a negative review is for the benefit of anyone that sees that review, not just the reviewer. It shows the business is aware of any issues their customers may be experiencing, and that the business is actively working to resolve these issues.
The Digital Marketing Report Card collects data from over 30 customer review sites to highlight:
- The number of reviews your business has
- How recent the reviews are
- Your average review score compared to your industry's average
Businesses must continually collect fresh reviews and strive for a four- to five-star review rating to establish trust and credibility. This report will help you see if your stars are aligned.
Do customers like your business?
People follow their favourite companies on social media to learn more about the company, discover entertaining content, give feedback, and get a first look at new products or services. You can build relationships between your business and your customers through social media. Posts to social media can generate buzz among your best customers, which results in more people seeing your message.
The Digital Marketing Report Card ranks your business’ social media presence against that of similar businesses within your industry.
- Compare your number of posts
- Compare your audience size
Your business must keep your followers engaged to grow an audience and build brand loyalty. Use this report to tell you how well your business is doing.
Can your business website convert?
A website’s load speed directly affects conversion rates. Every 1 second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent and conversion rates by 7 percent. [LoadStorm, 2014]
There are a variety of factors that affect load speed. We assess whether your website meets Google’s expectations for page speed, and then display recommendations for issues to fix.
Mobile User Experience
This section of the report investigates what your website looks like on a mobile device. With the majority of searches being done from a mobile device, your potential customer needs a mobile-friendly site that delivers the information that they are seeking.
Desktop User Experience
This section investigates your website speed on desktop browsers. The faster your page loads, the more engaged your customers will be. If a site takes too long to load, customers will likely go elsewhere. Time is money!
Home Page Content
This section investigates the effectiveness of your website’s homepage. Vital information needs to be laid out clearly on the front page of your business website. Missing information will affect customer conversion.
Do consumers know about your business?
The products and services your business offers are being searched for online. If consumers can’t find your business, you will be missing out on sales opportunities
Online advertising puts your business in front of targeted audiences in search results, social media feeds, and other relevant sites around the Internet. Targeted ad campaigns build your brand awareness, drive traffic to your website, and help your business grow its customer base. By making sure that customers can find your business online, you will empower your business to grow and secure your place in the market.
This section of the report examines how your existing advertising campaigns stack up against your competition.
- Overlap: How similar your prospect’s campaigns are to their competitors, based on common keywords.
- Keywords: The number of paid ads your prospect and competitors have purchased in the most recent month.
- Clicks: The estimated number of clicks your prospect and competitors get from all their paid keywords.
- Budget: The estimated Google AdWords spend for your prospect and their competitors in the last month.
This data provides you a view of what your high-performing competitors are doing, and what you must do to compete.
Can consumers find you in search?
Having a website is not enough, it also has to be optimized to be catalogued by search engines. Search Engine Optimization (SEO) is the work that goes into improving your website’s ranking in organic (unpaid) search results on search engines like Google and Bing. The goal with SEO is to rank on the first page of the search results for the right keyword search phrases that are relevant to your business.
Consumers are using search engines to assess their options and qualify the goods and services they’re interested in without setting foot in a brick and mortar store. With 81% of consumers performing an online search before making a purchase decision, every business needs to invest in SEO!
Your business website is scanned for the top keywords in our database, as determined by Google. Based on these keywords, the report compares:
- Overlap: How similar you are to your competitors, based on shared SEO keywords.
- Keywords: The number of keywords for which your business and your competitors appear in the top 50 search results on Google.
- Clicks: The estimated number of clicks your business and your competitors get from all their organic keywords within a month.
- Value: The estimated value your business and your competitors get from all their organic keywords within a month.
This section of the report provides valuable insights on how your SEO stacks up against your competition.
A Health Check for Your Business
By analyzing the six key performance categories of digital marketing — Listings, Reviews, Social, Website, Advertising and SEO — the report will help you understand where your business ranks, and which areas need the most help. Informed by this assessment, we can provide the right tools to help you generate more business.
Assess your digital marketing today for only $249