search engine optimization (SEO) Print

  • Internet marketing, SEM, SEO
  • 1

The process of making a website and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a website for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a website gain top positioning for relevant words and phrases.

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